Huawei | Wisdom

 

Working with the talented folks at Tendril on this product film for Huawei

 
 

In this film we tell the story of the evolution of a new “species” of technology, evolved from the established and well known DNA of the Huawei Brand. Our setting is a raw, elemental landscape, echoing the cradle of life. We draw visual metaphors from both nature and technology, such as self-assembly, replication, and fibonacci spirals.

The clean lines of the product are juxtaposed against chaotic and powerful natural forces that drive change and evolution— situating the beautiful product design prominently against eroded rock and windblown sand.

Below are some of the shots I helped work on involving lighting, animation, simulations,

the liquid metal reveal of the phone and the macro particle sim shots.

 
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Process and Breakdown

 
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Credits

 

Creative Consultant SOMEI 晟

Creative Director Chris Bahry

Executive Producer Ivelle Jargalyn

Directors Tom Crate and Chris Bahry

Producer Ryan MacLean

Coordinator Niko Hook

Art Director François Leroy

Design and Animation François Leroy, Rich Nosworthy, Chris Moberg, Philipp Pavlov, Yeseong Kim, Jeff Briant, Samuel Bohn, Eric Macedo

Lighting & Render Jeff Briant, Rich Nosworthy, Chris Moberg, François Leroy, Yeseong Kim

Compositing Brad Husband and Chris Bahry

Finishing Corey Larson

Music and Sound Design CYPHER

 

Full project + credits here: tendril.ca/work/huawei/