ESPN - CFP

Working as part of the team at Tendril to create a brand film for the ESPN College Football Playoffs

Tendril created a brand film for the ESPN College Football Playoffs to build and capture excitement on its own as well as providing for a large broadcast toolkit to be used throughout the season.

This project was a collaboration between Tendril and ESPN to create a film and graphical language that metaphorically captures the essence of the College Football Playoffs. We chose to focus on the themes of grit and polish, impact and flow, chemistry and ascension. Ultimately it was a celebration of American College Football culture: the effort, the journey, the passion, the colors, the pain and the glory of the teams, players and fans.

I developed a majority of the sim and growth effects for the mineral elements. With some addition development by Philipp Pavlov, below is a collection of frames that i created for the film.

Process

Below is the full process film of the project from Tendril

For full project including credits please visit here